Review: Publer
Publer is the best-kept secret in social media management — its free plan is the most generous in our 2026 test (unlimited posts, no scheduling cap) and its Professional plan ($12/month) undercuts every comparable tool. For Buffer users frustrated by the 10-post queue limit, Publer is the obvious alternative.
Free Plan Comparison
Buffer’s free plan: 3 channels, 10 posts queued per channel. Publer’s free plan: 3 social accounts, unlimited scheduled posts, 10 media storage slots. For active creators who schedule more than 10 posts per channel at a time, Publer’s free plan is significantly more capable. The only meaningful limitation is the 10 media storage items — upgrade to Professional for unlimited media.
Content Recycling
Publer’s recycling feature automatically re-queues evergreen content after a set period — post a best-performing LinkedIn article in January, set it to recycle every 6 months, and Publer automatically re-schedules it in July. For evergreen content (tutorials, case studies, timeless tips), recycling dramatically reduces content production overhead.
AI Writer
Publer’s built-in AI writer generates platform-optimized captions from a brief description or URL. In our test, the AI suggestions were more platform-aware than Buffer’s AI Assistant — automatically shortening for X (character limit), adding hashtag suggestions for Instagram, and using a more formal tone for LinkedIn.
Verdict
Publer is the right choice for creators who hit Buffer’s free plan limits or want unlimited scheduling on a budget. Its smaller ecosystem is the main trade-off versus Buffer’s larger community and polish.