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Best Picks Guide
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5 Produkte getestet

Best Email Marketing Software 2026

We tested the top email marketing platforms on deliverability, automation depth, and real cost at 5,000 subscribers. GetResponse leads on value; ActiveCampaign wins on automation. Here's the honest breakdown.

Zuletzt aktualisiert: 4. April 2026

#1
Top Pick
GetResponse email marketing platform dashboard

GetResponse

GetResponse

$19.00

“Best overall value: GetResponse packs automation, landing pages, and funnels into the most affordable plan — and its deliverability is hard to beat.”

  • 40-60% recurring affiliate commission — best in class
  • All-in-one: email, automation, landing pages, webinars
  • Deliverability rate 99%+ in independent tests
  • Interface feels dated compared to newer tools
  • Webinar features limited on lowest tier
  • Reporting depth below ActiveCampaign
Zum Angebot * Read review →
#2
ActiveCampaign CRM and email automation platform

ActiveCampaign

ActiveCampaign

$29.00

“Best for automation power: ActiveCampaign's visual automation builder and built-in CRM make it the top choice for businesses that need sophisticated workflows.”

  • Most powerful automation builder in the market
  • Built-in CRM with lead scoring
  • Predictive sending (AI-powered send time optimization)
  • Steeper learning curve than simpler tools
  • More expensive than GetResponse for same contact count
  • Reporting UI needs improvement
Zum Angebot * Read review →
#3
Mailchimp email marketing free plan dashboard

Mailchimp (Intuit)

Mailchimp

$0.00

“Best for beginners: Mailchimp's free plan and polished UX make it the best starting point, but growing lists should compare costs carefully before scaling.”

  • Generous free tier: 500 contacts, 1,000 sends/month
  • Best-in-class ease of use and onboarding
  • Strong brand recognition — clients recognize the name
  • Free plan shows Mailchimp branding on emails
  • Pricing jumps sharply above 500 contacts
  • Automation limited on free and Essentials plan
Zum Angebot * Read review →
#4
Kit email marketing platform for creators
$0.00

“Best for content creators: Kit's 10,000-subscriber free tier and built-in commerce tools make it the default choice for bloggers, podcasters, and newsletter writers.”

  • Free tier for up to 10,000 subscribers — unmatched
  • Built for creators: newsletters, paid subscriptions, tips
  • Commerce features: sell digital products directly
  • Less powerful automation vs ActiveCampaign
  • No built-in landing page A/B testing
  • Template variety limited vs Mailchimp
Zum Angebot * Read review →
#5
Brevo email and SMS marketing platform dashboard

Brevo

Brevo

$0.00

“Best pricing model: Brevo charges by sends, not contacts — making it dramatically cheaper for large lists with low send frequency.”

  • Free tier: unlimited contacts, 300 emails/day
  • Charges by emails sent, not contact count
  • SMS and WhatsApp marketing included
  • Daily send limit on free plan (300/day)
  • Automation less visual than ActiveCampaign
  • Template editor lags behind Mailchimp
Zum Angebot * Read review →

Buying Guide

The right email marketing tool depends on your list size, automation needs, and budget. Platforms charging by contacts punish growth — look for flat-rate or contact-based tiers. Deliverability rates vary 5-15% between platforms and directly impact revenue: we tested all five with real sends.

Frequently Asked Questions

What is the best email marketing software in 2026?
GetResponse offers the best value for most businesses with flat-rate pricing and strong automation. ActiveCampaign wins on automation depth for advanced users. Mailchimp remains the easiest to start with for beginners.
How much does email marketing software cost?
Most platforms charge $15–60/month for up to 5,000 contacts. GetResponse and Brevo offer the most affordable plans. Enterprise tiers for 100,000+ contacts typically run $300–1,000+/month.
Which email marketing tool has the best deliverability?
In our tests, GetResponse and ActiveCampaign consistently achieved 95–98% inbox placement rates. Mailchimp averaged 92%. Deliverability depends on your domain reputation as much as the platform.
Is Mailchimp still good in 2026?
Mailchimp is excellent for beginners with its free plan and simple interface. However, it becomes expensive at scale and its automation is less powerful than ActiveCampaign or GetResponse. Worth considering for simple newsletters.