GetResponse: More Than Just Email
Where Mailchimp and Kit focus on email, GetResponse bundles a full marketing stack into a single subscription. At $19/month, you get email marketing, a landing page builder, conversion funnels, and basic webinar hosting. For a small business currently paying for separate tools to handle each of these, GetResponse can cut the monthly bill significantly.
Conversion Funnels
The standout feature for small businesses is the conversion funnel builder. GetResponse provides pre-built funnel templates for common use cases: lead magnet delivery, webinar registration, product sales, list building. Each funnel connects a landing page, email sequence, and thank-you page with simple configuration. For a business owner who isn’t technical, this removes the need to string together separate tools.
Deliverability Advantage
In independent tests, GetResponse consistently achieves 99%+ deliverability — the highest rate among the tools in this comparison. For small businesses where every subscriber counts, not landing in the spam folder is critical. This deliverability advantage is driven by their dedicated sending infrastructure and active monitoring.
Landing Pages and Lead Generation
Every GetResponse plan includes an unlimited landing page builder with 200+ templates. For a small business that wants to run a promotional campaign or collect leads without building a separate website page, this is directly useful. Landing pages connect to email sequences automatically.
Who Should Use GetResponse
GetResponse is the right choice if your small business needs email plus at least one of: landing pages, funnels, or webinars. If you’re currently paying for a separate landing page tool (like Leadpages or Unbounce) and an email platform, switching to GetResponse almost always reduces your total cost. The $19/month starting price is also competitive with Mailchimp’s paid plans, but includes significantly more functionality.
It’s not the best fit if you’re just starting and cost is the main concern — start with Mailchimp’s free plan or Kit’s free tier, then migrate to GetResponse when you need the additional features.